Global Cash Access Products Used at New South Coast Hotel and Casino; Ten Other Gaming Establishments Also Sign Agreements With GCA

LAS VEGAS--(BUSINESS WIRE)--Jan. 10, 2006--South Coast Hotel and Casino, which opened in December and is located six miles south of Tropicana on Las Vegas Boulevard, has signed a contract to use the products and services of Global Cash Access (GCA), a leading provider of cash access products and related services to the gaming industry. Ten other gaming establishments have also recently signed contracts with GCA.

Under its multi-year agreement, South Coast Hotel and Casino, a Boyd Gaming property, will use GCA's Casino Cash Plus(R) 3-in-1 ATM, QuikCash(TM) cash advance terminals and Central Credit services.

"We are pleased to showcase our technology and products in the South Coast Hotel and Casino, an exciting new Las Vegas casino entertainment property," said Diran Kludjian, executive vice president of North American and international sales for GCA. "Our reliable, easy-to-use and convenient products will help this property achieve higher levels of success by driving more cash to its casino floor."

GCA offers a number of products and services, including ATM technology, cashless gaming products and marketing services that help casino patrons access cash, help gaming establishments better understand their patrons, and enhance gaming establishments' patron marketing activities.

The Casino Cash Plus(R) 3-in-1 ATM offers patrons a quick way to access cash through ATM cash withdrawals, point-of-sale (POS) debit card transactions and credit card cash advances with patented 3-in-1 rollover functionality. One of GCA's most popular ATMs, the Casino Cash Plus(R) 3-in-1 ATM, provides convenience to casino patrons and revenue potential to casino operators.

QuikCash(TM) cash advance terminals are customer-activated, touch screen terminals that provide casino patrons with POS debit and credit card cash advance transaction options. Available in kiosk, countertop, wall-mount, free-standing and handheld models, QuikCash terminals can be installed virtually anywhere in a gaming establishment.

Central Credit, a wholly-owned subsidiary of GCA, is the leading source for gaming credit information with a proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide. To allow gaming establishments to improve their credit-making decisions, Central Credit offers a variety of tools, including check verification, underwriting of gaming patron credit requests, pre-approved credit screening and gaming credit reports.

Other gaming establishments that recently signed agreements with GCA are:

-- 4 Bears Casino & Lodge - New Town, N.D.

-- Havasu Landing Casino - Havasu Lake, Calif.

-- Jalou 36 - Lake Charles, La.

-- Jalou Fox- Rudy's/ Silver Fox - Denham Springs, La.

-- Jalou Larose - Lockport, La.

-- Jefferson County Racing Association, Birmingham Racecourse - Birmingham, Ala.

-- Macon County Greyhound Park, Victoryland Greyhound - Shorter, Ala.

-- Sahara Hotel & Casino - Las Vegas

-- Scarlet's Casino - Central City, Colo.

-- Will Rogers Downs - Claremore, Okla.

About Global Cash Access, Inc.

Las Vegas-based Global Cash Access, Inc., a wholly-owned subsidiary of Global Cash Access Holdings, Inc. (NYSE: GCA), is a leading provider of cash access products and related services to approximately 960 gaming properties and other clients in the United States, the United Kingdom, Switzerland, Canada and the Caribbean. GCA's products and services provide gaming establishment patrons access to cash through a variety of methods, including ATM cash withdrawals, POS debit card transactions, credit card cash advances, check verification and warranty services and Western Union money transfers. GCA provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. More information is available at GCA's Web site at www.globalcashaccess.com.

Forward-Looking Statements

The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Such forward-looking statements include, but are not limited to, any statement or implication that the gaming establishments named in this press release will continue to use the products or services described in this press release. Such forward-looking statements involve risks and uncertainties that, if realized, could materially impair Global Cash Access Holdings, Inc.'s results of operations, business, and financial condition. These risks and uncertainties include, but are not limited to, (a) the termination of one or more of the contracts with gaming establishments described in this press release, and (b) the factors discussed from time to time in reports filed by Global Cash Access Holdings, Inc. with the Securities and Exchange Commission. The forward-looking statements contained in this news release are made as of the date hereof, and Global Cash Access Holdings, Inc. does not intend, and undertakes no obligation to, update or qualify any of the forward-looking statements made herein.

CONTACT:
Global Cash Access, Inc.
Investors: Harry C. Hagerty, 702-262-5003
hhagerty@gcamail.com
or
Katcher Vaughn & Bailey
Media: Kristi Gooden, 615-248-8202
kgooden@kvbpr.com

SOURCE:
Global Cash Access, Inc.