7 Plans To Prepare Your Business For Higher Return on Investment

If you are looking for ways to grow your business and get a 500% ROI, then you are at the right place. Here you will get an idea of how to increase your customer base and focus on marketing and training to get 5 times more profits. Keep in mind that initially, you may find it hard to maintain these items on your wishlist, later you will get incredible growth within your business.   

So, let’s discuss seven important plans for your business success.

1. Identify Pain points

When you are stepping forward for your business success, the first step is not to come up with a unique idea. Looking strange as everyone in the market discusses bringing “something new” or “unique ideas.” Then what should you come with? Keep in mind that customers are king in business. Therefore, it will be more fruitful if you think about the customer’s pain and start working for the solution. For instance, every business bears a great loss in 2020 due to COVID-19, especially food vendors. But, those who made a quick decision and started home delivery of food items via applications were able to survive. The reason is not that they have a unique idea, but they understand customers’ problem that they cannot step out of the house due to a pandemic outbreak. So, you can also focus on customer issues more rather than thinking about an entry into the market with new products or services.

2. Get to know your potential customers.

Knowing about your customers is a need for hours if you want to stay ahead of competitors. So, give enough time to business plans and strategy formulation. You can start by building a strong relationship with customers. Let’s illustrate, You are in the e-commerce business, and you want to boost organic traffic. Then you should start working on building contacts with customers through one-to-one emails, social media conversations, video conferences, and phone calls. Besides, you can also take assistance from some applications that guide for deep insights into our visitors and customers and let you know where the site is falling.

Working on these can surely serve amazing results. Bear in mind that relying only on tools or one-on-one data solely is not a great idea, until you will be able to work on both and understand potential customers.

3. Create a minimum viable product

Practice makes perfect. The same lies in business. You can’t hit the target of high profitability at the pioneering stage of product development. It does not mean you will demotivate, but you need to think about the product and service’s scope for improvement. For instance, when you come up with a new product, give your users/customers free testing rather than fixing the price. Ask them to share their valuable feedback. You can also send an online or offline feedback form in a questionnaire form. It makes it convenient for customers to give feedback. If sometimes you get negative feedback, do not worry, work on it, and start improving. Once you get the improved product, it will be surely accepted by customers and helps you to achieve desired results.

4. Write a business plan press release.

Giving your customers insight into your business plans is a new-age business strategy. It helps to build trust in customers that you are taking their concern’s responsibility. Therefore, a press release is a perfect option to give your readers a hook. Just define their problem, and what you have done to resolve it, is more than enough for promotion through words. When you are defining a customer’s problem, do not forget to show them in numerical form. It creates a great impression than mere words. Ask them in the past tense that your product is a solution for how many customers.

5. Invest in people and process to grow your team without you

Employees are keys to the success of the business. Therefore, hiring experts and letting things go on cannot serve fruitful results because everyone comes from different organizations and has different values to work and understand things. Which may not suit your business requirement. Therefore, for lean management in a company, you need to look for employee training from experts. Training can be in the form of workshops or online. Your employees will get to know what is going on in the industry and how they can raise their contribution levels for business success. Hiring an expert for business training means there is no need to take the extra burden, and you can easily focus on your business strategies. 

6. Use content marketing to drive organic search.

Using content and guiding your users about products and services are really becoming trending. Because people want to know more about your products and different ways to use them. Therefore, working on this helps you achieve a higher profit target in less time. Like, you are in a chocolate manufacturing business, rather than just promoting your chocolate, work on ways to use chocolate in different ways. Give them unique ideas like making mouthwatering desserts and define the health benefits of your product. These are highly trending ways to promote your product in the market through content.

7. Own your social media channels but be cautious of ‘paid.’

Social media is quite a common platform to promote your product or services. You can also take advantage of Facebook, Instagram, Twitter as these are highly popular channels among generation Y and Z. These platforms assist you to easily target your audience. You can plan for paid ads on these channels. But, be careful and precisely study your right platform. Because investing without thinking can burn your product promotional budget.

Bottom Line

Hope the above information helps you to reach the peak growth in business.  Keep on practicing with these trips because the purpose of business is to go on. Again,

  • Begin your business plans by identifying customers’ pain points and create a product that becomes their companion.
  • Invest in reliable resources to train staff about the latest technology and trends in business.
  • Informing customers is a necessary step, so inform them through a reliable channel about your products or plans.
  • Get to know more about your potential customers for better reach and understanding.
  • Guide your audience for the product benefits and uses through content marketing
  • Use social media to promote your product or service.

Things You Need To Consider Before Setting Up A Craft Brewery

A recent survey confirms that more than 4,000 brewpubs and small breweries are running across the United States and the market has flourished incredibly over the past 20 years. Making your unique place in the industry by going for your own craft brewery can be challenging.

Before we get into how you can set up your own craft brewery in the USA, there’s something you should know. Apart from a clear vision and a concrete market plan, it would be best if you came up with something that your competitors are not able to provide. According to market researchers, there is still room for brewery companies who think beyond beer recipes. This means that you need to focus on your marketing and branding strategies.

Having said that, let’s dive right into how you can transform your brewing dream into a reality.

Training And Education

Once you’ve decided to set up your own craft brewery, you should know that there is a lot to learn to make it a successful venture. If you have time and resources to take a formal training course, you must always go for it to learn everything about your would-be business. Experts recommend that even seasoned brewers should spend a considerable amount of time working in a commercial brewery.

With cleaning, sterilizing, and other tedious tasks, you can learn about the business and operations of a busy brewery. You can put those skills to use in your own craft brewery.

Consider The Startup Cost

You’ll be surprised to know that many brewers admit that they ended up paying twice the amount of money they estimated while launching their business. Unfortunately, unaccounted expenses put a huge strain on the financial situation of the owners. From the number of barrels to storage equipment, you need to estimate literally everything for your craft brewery business.

Depending on the size of your brewing business, make sure you account for everything before drafting the budget for the company. To achieve this, you need to prepare a list of equipment and services you need for your business to draft a rough budget. For instance, you should know that you need specific hardware like hygienic butterfly valves fabricated from stainless steel for flash freezing or cryogenic preservation of beer. Additionally, you also need utilities, building materials, supplies, furniture, and software services to commence your business.

Find a  Distributor

You can turn your craft beer into a global brand, breaking the conventional barriers of micro-breweries. For this you can create a distributor network around your brewery. To take your brewing business to a whole new level, you would need to know about the three-tiered alcohol distribution system.

The three parts include the manufacturers (you), distributors, and retailers. You sell your beer to the wholesale distributors who further sell it to the retailers. These retailers then take your beer to the ultimate consumer. Although the beer distribution laws are different in every state, make sure that you are well-versed with the beer distribution laws before you set up a distribution channel.

Final words

Apart from this, you need to get your crafts brewery business registered as per the US laws and regulations. Make sure you have the necessary permits according to the local laws. So, now that you have the finances, equipment, and a business plan, what else are you waiting to commence your brewing business?

Termination Of Employment- Know The Mandatory Alberta Laws Around It

Alberta business laws mandate it for employers and employees to serve notice to each other to terminate employment.

Employers are often found at the crossroads with whether to terminate an employee or not. More so, the dilemma is intensified by the question – on what basis should the employment be terminated?

In Alberta, an employer can terminate the services of an employee on any grounds. Given that the grounds are not based on discrimination.

For example, an employer cannot terminate an employee based on their origin, race, colour, sexual orientation, and alike reasons.

When Can Employment Not Be Terminated?

In Alberta, the laws for employers to terminate their employees are not that simple. However, there are certain situations when they can and can not terminate the employment of an employee.

It might not be feasible to state when the termination is justified. However, business law practitioners can help understand when the termination is not justified. Here are some examples of when an employment termination is not acceptable.

  • If the employee is on job-protected leave.
  • If the employee is on maternity or parental leave.
  • If the employee is facing garnishment action.
  • If the employee is about to make a statement or give evidence about something under the Code.
  • If the employee is demanding something that they are entitled to.

It is worth mentioning that the employer would need to either give a termination notice or termination pay to end the employment. The employer may also choose to provide a combination of both. However, this is only feasible if the employee has been working for more than 90 days with the employer.

Note: For seasonal or task-specific jobs, no notice or termination pay is needed.

How To Determine The Notice Period?

As mentioned already, for employment periods or 90 days or less, no notice is required. But, at the same time, the notice period may also vary.

In other words, the employment period generally determines the notice period that an employee must serve. Here are the details:

  • For an employment period of more than ninety days but less than two years, the notice period is one week.
  • If the employee has been working for more than two years but less than four years, the notice period is two weeks.
  • For an employment period of more than four years but less than six years, the notice period is four weeks.
  • The notice period is five weeks for an employment period ranging between six years to eight years.
  • For an employment period of eight to ten years, the notice period is six weeks.
  • If the employee has been working for more than ten years, the notice period is eight weeks.

It is noteworthy that the employment period is determined from the date of hiring and not joining. Besides, even if the ownership of the employing company changes, the employment period would remain the same.

Although the business laws in Alberta for termination of employment are pretty straightforward, there are always loops. It is better to consult with an experienced “corporate and labour lawyer.”

How Utilities Can Strategize Successful Energy Management In A Crisis

Like all other industry verticals, utility companies have also borne the brunt of the pandemic. Even public utility providers are going through challenging times. The collapse in industrial and commercial activities is the biggest concern for them as it has led to a decrease in demand. Even as things are slowly inching towards the better, the new normal will entail lower energy demand as commercial establishments are still far from becoming fully operational.

Energy companies need to take an agile approach and bring new strategies to align with the current circumstances. It is the only way they can survive and stay profitable amid the crisis.  Here are strategies that can help them with successful energy management in the new normal.

Increased focus on stakeholders and customers

At this point, energy companies need to prioritize all stakeholders instead of only their shareholders. Going the extra mile with customer experience is the key to long-term retention, even more during a crisis of this magnitude. Right now, utility providers will need to understand what drives consumers. They must pay extra attention, specifically the high-value commercial and industrial clients, because they are the mainstay of the business. Utility companies also have to realign the delivery and billing models according to the evolving needs of the consumers. The idea is to make things easier for consumers as they struggle with the challenges brought by the pandemic.

Technology is the game-changer

Even before the pandemic, the utility industry was taking steps to embrace innovation by implementing the latest technology solutions. But now, there is a need to accelerate the initiative if they expect to stay in the race. Lower demand means higher competition in the landscape, so only a company with top-notch offerings will survive. Solutions like outage management systems for quick detection of power outages and early resolution are a must-have to retain customers. Additionally, utilities need to innovate with features such as smart meters and cybersecurity to enhance the level of customer experience. 

Sustainability is a key differentiator

The utility sector has witnessed a growing inclination towards sustainability in the last few years. Consumers are conscious about energy savings and carbon footprint, and utilities need to keep pace with the mindset to stay relevant. Sustainability has become even more significant in the pandemic era because everyone wants to do their bit for the environment. Utility companies can seek collaboration from customers for implementing and managing distributed energy resources. The initiative will bring reliability and resilience in operations and support the green mindset as well. It will be a win-win measure for all!

Many energy companies have already transformed their core operations to operate in tandem with the evolving consumer needs and government regulations. However, it is not enough to align with the after-effects of the pandemic. There is a need to enhance customer experience and optimize cost structure to deal with the period of low demand. The idea is to stay afloat during the crisis and be strong enough to make a comeback once things get back to usual.

Interested in Real Estates? Understand The Metric of Investment Risk!

You must have heard the phrase, “Higher the risk, higher the returns!” But do you know what the most significant risk associated with investments is? No? Well, it is- Investing without knowing.

You see, investment is just a word. But when you start to speculate:

  • By creating a portfolio,
  • Understanding bull and bear market trends,
  • Doing asset analysis, and
  • Making operating plans for growth.

This simple word becomes very complicated. However, as investments are so captivating and engaging, once you start doing it, there’s no going back.

Nonetheless, before you begin understanding the metric of risk is essential, especially in real estate investments. As it doesn’t have any fixed method for evaluating the volatility rate, you can’t assess standard risk metrics by looking at some charts. Every property has unique features. Thus risks related to it are also different.

Thus, there are three crucial factors that you must understand before investing. Are you curious to know what these factors are? We see you are nodding your head! 

Market risk

Needless to say that industry/ market trends play a very crucial role in matters related to speculations. Understanding the previous patterns of the market, current situation, and forecasting the trends and changing norms and economic conditions will help you understand the risks.

Besides that, local analysis is also very crucial. There is a possibility that the overall trends are negative, but the value of property located in the area you are interested in is going upward. In fact, it can also vary from property to property.

For instance: Due to Covid-19, the demand for under-construction commercial projects observed a downward trend due to quarantine and work from home scenarios (According to the IMF analysis). However, the residential project observed an upward trend, as more and more people were interested in purchasing houses. (According to the National Association of Realtors, sales of residential projects in the U.S. rose to 24.7%.)

Likewise, you need to understand the market trends from local to national levels before making any decision.

Investment structure

Another thing that you need to consider is the investment structure. In fact, it won’t be wrong to say that it is one of the crucial aspects of real estate investments. Before you put your money, you need to know about the parties associated with the project.

Is it an individual project started by the builder, or does it include any company or trust? Without knowing the answer to this question, you will be making a careless and impulsive decision. And truth to be told, such decisions often lead to loss. We are sure that you don’t want that.

In addition to that, you need to properly evaluate all the other risks and opportunities associated with the property. For instance: Does the project have instant cash recovery, or you need to wait for a long duration. Is there any kind of Underwriting service for the financial model in case of downside scenarios? Is there any information related to the sponsor’s interest- how will they get paid?

All this is a crucial part of the investment structure and needs to be addressed before finalizing the decision.

Property type risk

Last but not least, as there are several types of properties (commercial, residential, vacant, and others), you need to decide about the kind of property to invest in? Right? Well hard to believe the fact, but even if you have the same type of properties, the risk associated with both can vary vastly. As the operating expenses of the property will be different. Besides that, there are also additional costs such as property taxes, maintenance costs, insurance, and other property amenities.

Moreover, the factors such as vacant, lease, or rented property also create a significant impact on the final risk. That’s the reason why you need to do a thorough evaluation of the property and its nearby area. Believe it or not, but all these factors together will help you find a good real estate investment. Not to forget, a good property will also reap numerous benefits.

To sum it all up!

Taking risks to seek growth is a good habit, and everyone should adapt to it. However, it does not mean that you should take risks that can be avoided. In simple terms, the understanding metric is very crucial before putting your hard-earned money in anything. Especially when you are new to investing or when you are trying your luck in a new area of speculation. It will guide you to make a wise decision.

Nonetheless, it will also be beneficial if you take consultancy for better growth.

Five Tips To Successfully Negotiate Your Salary

Talking about money can be uncomfortable and awkward, but it’s an unavoidable and essential part of your career success. Today, many job postings do not include any trace of potential or guaranteed pay, despite listing dozens of necessary qualifications for their candidates. This practice isn’t fair, and it results in a lot of time and effort spent applying for jobs totally blind. But it also creates space for you to negotiate your salary when you do get to that stage of the hiring process. 

Whether you’re job hunting for a new position, or you’ve put in a few good years at your current company and are angling for a raise, it’s crucial to walk into a salary negotiation prepared. There are several ways to maximize the results of your meeting. Read on for tips. 

Research 

Come to the negotiation having read up on the company: its history, its growth, its profits. Familiarize yourself as much as possible with the pay structures and benefits packages the business has offered in the past. Resources like Glassdoor provide salary snapshots and reviews from former and current employees. 

You also need to research what other companies pay employees in the same field. There are salary calculators available online to help you estimate this. Never depend on a single source, though; spend the time investigating. You should always be aware of salary trends within your industry, both the high-end and the low-end. 

Know Your Value

Know your unique worth, and the current or potential value you’d add to your company. Come to the table with figures and evidence. If you had a hand in directly growing your company’s profits, highlight that. 

What you deserve and what you are worth are two different things. Provide concrete examples of your contributions. If you look at the salaries of athletes like Stephen Curry and Kevin Durant, you’ll see that they bring in what they know they can return. Playing basketball may not be as hard as performing brain surgery, but it certainly generates more income for more people. Don’t let anyone make money off you without claiming your fair share. 

Let Them Make an Offer First

If you’re still in the interview process, do whatever you can to avoid throwing out the first number. Many employees begin interviews by asking you your desired salary, or if you’re employed already, your current salary. They want you to lay all your cards on the table so they can make the best play. 

Simply respond that your answer to that question will be based on many factors and then ask some questions of your own. The more time you have to demonstrate your worth, the more incentive the employer has to make a competitive offer. If the hiring manager backs you into answering first, give a range rather than a specific figure.  

Go High

Decide upon a minimum salary you absolutely must have to accept or continue in the position. Then go slightly above it. You don’t want to seem impractical or uneducated; this is where your research will come in handy. Your initial suggestion should be reasonable but on the higher end of your desired range. If the employer puts forth the first figure, counter with a higher number, unless you feel that their offer is the best you could hope for. You don’t want to seem greedy. 

Employers expect you to negotiate, though, so don’t shy away from going back and forth with figures a few times. If you don’t believe you can get any more money, consider asking for increased benefits, or more vacation days. There may be more flexibility in that area, and having better health insurance can be just as valuable as a higher number on your paycheck. 

Stay Likeable

No matter how much you believe you are worth, or how talented you are at your job, never discount the importance of likeability. Likeability doesn’t mean smiling and nodding or accepting whatever an employer offers; it means keeping composed, maintaining eye contact, and always speaking with integrity. Do not make threats or give ultimatums, don’t get petty or heated, even if you feel momentarily frustrated or insulted. Never lie about competing offers if they don’t exist, or attempt to come off as “hard to get.”

Any interaction with a hiring team or supervisor before you’ve signed a contract still serves as part of your interview. You want to show that you’re excited about the position, even if this isn’t a new job. You’re going to have to work with these people, so be your best self.