Why It’s Essential to Attend to Your Well-Being As an Ambitious Person

Ambitious people are pretty notorious for working themselves into the ground, while allowing as little time as possible for things like leisure, adequate sleep, and relaxing weekends.

Just checking entrepreneur-focused hashtags on social media for five minutes will probably give you a pretty quick and clear insight into the culture of “constant hustle.”

But between working to develop your business ideas, planning your terrace house extension, trying to learn new languages, and trying to keep up an effective fitness routine, there comes a point when burnout is all but inevitable.

Here are just a few reasons why it’s essential to attend to your well-being as an ambitious person.

Because life is unpredictable, and you need to be able to enjoy the present in addition to working towards the future

There’s plenty of evidence out there – both in examples of famous successful individuals across a variety of fields, and also in the science of psychology – that planning for the future and practising deferred gratification is essential for allowing anyone hoping to achieve their full potential in life.

All the same, life is unpredictable, and you never know when your plans will be shut down and your time will be cut short.

You need to be able to enjoy the present in addition to working towards the future – and this can only happen if you are taking your own well-being seriously, and are doing what you can to attend to it in the present day.

Eat good food, get enough rest, and savour free time with your loved ones.

Because your ability to be consistently productive will depend a lot on your overall well-being when all is said and done

There’s a strange and sad irony in the fact that many people end up essentially sacrificing their own well-being and health, in order to become more productive – while the truth is that there’s good evidence that optimising your own well-being is one of the best and most reliable ways of being consistently productive and effective.

In her book “Do Nothing,” the author Celeste Headlee cites research evidence that professionals who take their full annual vacation allowance outperform those who subscribe to an ideal of working around the clock, and throughout the year.

Evenings off, weekends, and vacations, all contribute to recharging your batteries and allowing you to be truly productive when you get back to the office. By the same token, you will always be mentally sharper and more resilient if you’re eating well, sleeping well, and exercising regularly, too.

Because people who genuinely enjoy what they’re doing, and who enjoy life as a whole, are able to be deeply creative in a “spirit of play”

The famous physicist Richard Feynman had gone on record stating that he believed his achievements would have been impossible if he had operated in a more contemporary academic environment.

The reason? Too many KPIs, and too little opportunity to “play.” It turns out that Feynman came up with his most striking revelations by “playing around” with different ideas, unsupervised – and by literally playing games with a ball in his classroom, too – until insight came to him.

People who genuinely enjoy what they are doing, and who experience a high degree of well-being, are often able to be deeply creative in a “spirit of play.”

Work Environment: It’s Time For A Revolution

Due to the virus, we have seen a massive shift in the way we approach our working lives. Suddenly, being trapped at home and having to work from our bedrooms, dining rooms, living rooms and gardens has become the norm. And do you know what, most people like it that way.

They want the freedom of working at their own pace, being able to do the work they need to do, in more comfort and also, being able to have a better working lifestyle.

Nobody can tell them off for getting up and taking a break for a few minutes every hour. No one can tell them how to dress. No one can tell professionals that they have to work at certain hours of the day anymore.

Everyone is working at all hours of the day and night and we’re happily doing it too! Productivity has risen sharply and all of this means that businesses are now in a very tight spot.

They need to figure out how to entice workers back to the office. Involving employees in this process is so crucial.

Happiness matters

Employers will have to now change their approach to the working world because happiness is very much high on the agenda for employees.

What we have witnessed in the COVID era of working is that mental health has become a very important and somewhat critical issue for some.

People have admitted feeling very lonely, sad and some have said that they feel like their normal lives may never return again. Some have even said they have contemplated suicide for the first time in thier lives.

So what can employers do to make their workplace more relaxing and welcoming?

Employee assistance programs: being able to address their concerns in a timely manner is very important.

Employees that perhaps want to change parts of their environment should be encouraged to speak up and use this program. This can be a range of services, such as mental health support at work in the form of councilors.

This can be delivered online as a company-service, that you can do by hiring mental health support workers as a third party for your employees to call and chat to. 

You can also allow them to make suggestions to the workspace, such as adding more plants, flowers, more fresh air and generally, more natural light.

Before, it was a one-way street, whereby employers designed their own working areas and tried to keep in mind some of these things. But employees will want to have a say in these matters and in fact, run the show as it were.

Host company events

Employees should encourage their employers to host company events. So many businesses just didn’t invest in their own employees’ after-hours activities before.

This is why so many professionals have just lost touch with their colleagues and managers, simply doing the work, but not communicating with each other.

This will create an army of robotic workers that are unhappy and void of human contact. So you should ask for company events to be hosted and these are some ideas.

  • After-hours parties. Yes, literally, having a party after work is over. This can be done for every month or once a fortnight. Employees can ‘clock off’ at 5 and they can hang around the office for a few hours and drink, eat, dance and chat with one another.
  • You can also host award ceremonies so all your hard work is recognized. It doesn’t have to be included in any other industry-wide event, just for your employees and employer. It’s a way to bolster image, reputation and also, care and love for one another’s achievements.

Demanding a safer workplace

With the virus putting many people out of work, we are seeing a massive shift from employees and how their relationship with their employees stays strong. Having a safe workp[lace is now the absolute paramount decision to make for employers.

They need to show that they are taking all levels of health and safety more seriously than they have ever before. In fact, because of the new powers that employers have these days, you have every right to demand that you are compensated for any injuries or illnesses caused by a careless employer.

For example, if you have been forced to come back to work at the threat of being fired if you don’t, but then you do get ill and or injured, then you are entitled to Workers Compensation.

This is where you can get paid for the same amount of wages that you have lost due to a workplace injury that has put you out of work. It’s your lawyer’s responsibility to fight for compensation, that will pay for your expensive medical bills.

The lawyer will gather evidence, speak with you and form a case that will hold up in court and win. The aim is to get you the money you deserve due to the negligence and downright irrational behavior of your employer.

We all want to get back to work, but if the proper guidelines are not followed and you get sick with the virus, you are not to be blamed. Your employer will need to admit fault and pay up. Workers are no longer defenseless against employer ultimatums. 

Healthy body = healthy mind

Workers need to listen to their employees who are demanding much better fitness facilities or access to fitness areas and equipment at work. Why?

Well, studies have shown that workers that are fitter and can workout during the day, or perhaps before they start work or even just after, are happier.

They are happier because they have a healthier body and that always causes a healthier mind to develop in tandem. 

But employers could say that they don’t have the room for a fitness center or floor, in their commercial building. They may not have the funds to do such a thing. Instead, employers can do the following.

  • Give your employers a fitness membership to a local gym. Local gyms will be happy to work with businesses and give their employees a discount membership as a promotional device.
  • If you can’t do the aforementioned, then you can organize fitness meet-ups with your employees, such as on the weekend. Those that can travel to a park, will go for a run or partake in a yoga session together with their workmates.
  • You can have company fitness events, such as participating in local marathons, jungle gym course challenges and things like tennis or badminton competition for charity.

There are lots of options for employees and employers to get more involved in fitness and sport. It helps everyone to become healthier physically but also, healthy in their minds.

Stronger communication

Middle management is facing the axe due to cuts around the world. For the first time in human history, rather than workers at a junior level being fired and cut to save numbers and money, managers are on the chopping block.

Why? Well, since people are working at home and on the cloud, everyone can see each other’s work. Chasing up isn’t so laborious and understanding the project as a whole, is no longer privy to just a few people.

If we have a project software that all employees can access, there are simply more eyes and opinions that are watching over the quality of the project.

So stronger lines of communication are needed to keep the narrative of a task on track.

Managers need to do this by engaging more in conference calls, having outdoor meetings at coffee shops and places to eat, where social distancing is in force and generally, speaking with more attentiveness and patience.

Having one on one meetings with employees to check how they’re doing is highly recommended. 

Be patient and more lenient

One thing we have learned from the lockdown and consequences to the economy is, giving people more time to work is very important.

We should be thankful to have a business, a job, a civilization which functions and provides us all with great lives. So being top dog is not always the ultimate goal for some. Employees and employers need to work together and be more honest about their troubles and challenges.

This way, with a more lenient approach to the world of work, we can take breaks and not worry about being chased up and hounded to get back to work immediately.

We don’t know what kind of issues someone is going through and the last thing they need is for a manager to come and find them while they are trying to slow down their mind, and tell them to go back to their desk.

Let’s all try and understand that work is a blessing, being able to have great employees is not to be taken for granted, let’s support each other and be more patient.

Employees and employers can change the world. This is their moment to work together and change the office environment forever and for the better. Employees need to start off with being more bolder and standing up for their rights. Employers need to invest in employee culture and have more downtime. 

Education: We Know It’s Vital For Success. But Why?

You would think that dropping out of college would be the best thing that you could do for your career. The founders of Google did it. So did Bill Gates, the father of Microsoft and the modern PC. 

But when you look at the figures more generally, you see that giving up on your degree isn’t a route to success – quite the opposite, in fact.

People with “some college education” fare much worse overall compared to those who graduate, both financially and elsewhere. 

So what’s going on here? First, it’s important to point out that some people do just get lucky.

Larry Page and Sergey Brin never expected that founding a search engine would make billionaires of both of them. It was far-fetched. And yet it happened.

Likewise, it is unlikely Gates would have predicted his eventual financial success in the early 1980s. For him, the job was an exciting experiment. 

But even in these cases, education played a role. Both the Google founders were at top universities, with one of them studying for a doctorate.

And Gates is famous for continuously reading and educating himself. He does it for fun.

So it’s not correct to say that education plagued no role. In fact, it would have been impossible for these guys to earn the success that they did without some serious learning along the way. 

Education Is Not A Waste Of Time

Education can sometimes feel like a waste of time while you’re doing it. (The partying is, in large part, a way to paper over that perception).

And in hindsight, the years can sometimes feel like lost time. You could have been earning money. 

But when you look at the data, it tells a different story. People who are college-educated earn substantially more throughout their lives, even when you calculate the present value of future income.

The effort is worth it, especially if you get the right qualifications for the market. 

If you choose to find a nursing school, you’re actually setting yourself up for success.

Remember, some sectors of the economy are going to expand faster than others, offering those in them higher pay and more opportunities for advancement.

Healthcare is going to become a bigger and bigger part of an expanding economy. In twenty years, the sector could be double the size it is today. 

Something similar is happening in technology. People with database skills will find themselves in constant demand. Education provides them with the raw tools they need. 

Entrepreneurs Still Need Training

Some entrepreneurs are not experts in their respective fields, but they are a dying breed.

The opportunities for non-technical people to lead businesses are dwindling, even if they’re not actively involved in the nuts and bolts themselves.

That’s because leaders need to have a broad understanding of the goals and capabilities of their firms to make reasonable decisions. 

So, even if you’re looking to go for the top job roles in society, you need some training.

It gives you a vital context for the decisions you’ll make in the future. 

Educational Achievements Link Up To Provide You With Market Advantage

It’s worth noting that the broader your educational training, the more you can link valuable skills together.

Suppose you decide to go down the career route as an accountant. You can earn a pretty decent living this way.

Companies, however, would ideally prefer to employ people with both accounting and marketing intelligence. 

The reason? Having both allows accountants to assess the financial value of marketing campaigns and the returns they’re likely to generate. The interdisciplinary synergies could be profound. 

A similar principle applies to people who consider themselves “generalists.”

There’s massive value here too. Firms often need people who can see the broader picture and how all the pieces fit together.

Dipping in and out of multiple fields allows the brain to link concepts and generate new ideas.

These contributions can be the most valuable thing that an organization ever receives from its employees.

And they are things that are less likely to emerge from technical specialists who only focus on one area. 

The Professional Halo Effect

Finally, education provides a firm grip on professionalism. This point is not moot.

Remember, we still live in a society where a person’s educational background means as much, if not more, than what they are actually capable of doing.

If you want to get into one of the professions, therefore, you have to get over the educational hurdles. Once you do, you effectively shield yourself from the competition, increasing your wages. 

Everything You Need to Know About Check Printing

Check printing is an important part of any business, even in today’s digital world.

If you want to ensure that you’re protecting the security of your finances, it’s extremely important that you pay attention to the manner in which you’re printing your checks. 

There are essentially two main ways in which businesses print checks: in-house or through the use of an outsourced check-printing service.

In this article, we will discuss the different types of check printing, as well as the potential drawbacks and benefits of both types. 

Why is Check Printing Still Necessary in a Digital World?

Even though the world is shifting toward all things digital, there are certain things that remain best done on paper, and issuing checks is one of them.

There are many reasons why businesses choose to use paper checks. Some of the reasons why businesses find paper checks so useful are:

  1. Paper checks can be helpful for tax season, as they provide a clear record of your payments.
  2. Additionally, physical checks provide peace of mind that you’ll still have a record of your payments even if your electronic system begins malfunctioning. 
  3. Furthermore, when dealing with clients, many businesses feel as though issuing paper checks increases their legitimacy and makes them appear more professional. 
  4. Paper checks come complete with security features, helping businesses to avoid financial troubles such as fraud.

What Costs and Responsibilities Come Along with In-House Check Printing?

There are a lot of different options out there when it comes to check printing.

Many companies struggle with the idea of whether or not to hire an outsourced check printing company to take care of all of their needs.

This is an option that works very well for businesses, regardless of their size. 

However, some companies still choose to print their checks in house.

While this is certainly a viable option, it’s important to recognize that there are a lot of responsibilities and extra costs that come along with printing your checks in-house. For example:

1. The Delivery of Checks: 

The cost of postage and the need for occasional expedited shipping can really add up.

While it may seem small, postage costs can actually go through the roof, especially when time is a factor.

In addition, the responsibility associated with getting your checks to the right people can be a huge task that requires additional employees. 

2. The Cost of Staff: 

Speaking of additional employees, it’s important to remember that in order to print checks in-house, specialized staff members who are well trained in finance are necessary.

It’s important that you have people who are trained in check production, filing, and reconciliation.

In addition, management and quality control are extremely important when it comes to the finances of your business, so it’s key not to skimp there either.

3. The Materials and Fees Associated With Printing Your Checks: 

In order to print and distribute your checks to employees and vendors, a lot of small costs are involved.

Putting postage costs aside, there is still the cost of envelopes or other packing materials, printer toner, the stock which is appropriate for check printing, a printer that can handle large check printing jobs, and digital equipment (such as a subscription to a service such as QuickBooks). 

Furthermore, there are always fees involved with check printing which can make things more complex and expensive.

For example, you may need to deal with certain bank fees that are associated with each check you issue, or, if there’s a problem within your internal finance department, you may find yourself facing things such as late fees in association with your checks. 

Should I Use a Check Printing Service?

Because in-house check printing is such a large and potentially expensive undertaking, a lot of businesses opt for using an outsourced check-printing service.

There are indeed many benefits to utilizing a check printing service. Some of the most significant benefits are:

1. Increased Quality of Your Checks and Printing in General: 

Your checks will be uniform, printed on, and with consistent materials.

Furthermore, if you need to scale your check printing operation up or down, you can do so with ease with a check printing service.

There’s no need to worry that you’ll need more materials or equipment if your business sees a sudden boom.

In the same way, if your company has a poor quarter, you won’t have to worry about eating the costs of all your expensive check printing equipment. 

2. Increased Security: 

There are many security features that a check printing company can add to your checks in order to keep them safe and secure.

Some of the most important are watermarks, security threads, enhanced toners, chemical sensitivities, and special fibers.

All of these features serve to ensure that no one can forge one of your checks, and any banking institution will be able to see that your checks are indeed credible. 

3. Access to Experts in Check Printing and Other Areas: 

If you don’t have your own in-house finance team which specializes in check printing, you may find yourself in the dark when it comes to paying employees and clients.

A check printing service can ensure that you have experts at your fingertips when you need them.

Other than check printing, these experts are often able to advise and help you with printing statements, setting up your own check printing software (if necessary), address cleansing, and setting up your direct deposits.

Thus, it can be seen that there is a lot to consider when deciding whether or not to print your own checks.

While some businesses may think it’s easier to do it on their own, once you start looking into the logistics surrounding printing your own checks, you’ll begin to see that there are a lot of costs and headaches associated with the process that you may not have known about before. 

In order to simplify the process, consider hiring an outsourced check printing company.

Regardless of the size of your business, a check printing company can be a huge help, saving you time, money, and effort, while also ensuring the safety of your finances.

Reach out to a reputable check printing company today in order to see how they can simplify your business.

Crafting Your New Career: What Does It Take To Sell Your Creations Online Effectively?

It seems that every parent is looking for a way to get more money through a creative endeavor. 

Some people feel they need to set up a business of sorts or they’ve got a gift that they can use to get a bit more money by creating items. 

Whether it’s paints, pastels, or getting the sewing machine out, everybody is at it now. 

But what does it take to truly make a living out of selling your creations online? Is it possible to do this properly?

Identify Your Target Market

Before you start thinking about your brand you’ve got to understand who will buy this product. 

Your target market is all about having a clear picture in your head of who the person would be that will purchase your product. 

Once you start to get a clear vision of this into your head you can look at the channels that are typical of that person, such as what sort of magazines they buy or what type of things they are attracted to. 

It’s all about identifying this target market clearly.

Ensure A Perfect User Experience

You may set up your website through an existing provider so you may want to go into it by yourself. 

One of the benefits of creating your own website is that you can perfectly craft the user experience. 

But don’t forget, it’s not just about how it looks but it’s about making sure that your customer is able to navigate through everything effectively. 

Think about the real-life shopping experience and transfer this online all the way through to the final payments. 

And this is something that could be an afterthought but there are many apps that you can use to accept payments such as this site. Do not neglect the user experience.

Price It Right

You want to provide a bargain but you also need to make sure that you aren’t working below minimum wage. 

You’ve got to think about the budget your target customer would have but also make sure that you are able to make a profit. 

The formula that many people use is materials + labor + expenses + profit. Add these together and you will get the wholesale price

But once you multiply that by 2, that is how much you would be selling it for.

Test Out The Product

You shouldn’t be afraid to test it out first. It’s common sense to make sure that your product is geared towards the right market.

But you should also think about going to business fairs and exhibitions so you can gauge whether there is a demand for this product. 

Having a face to face conversation with someone about their needs can point you in the right direction. It can also make sure you double-check that you are pricing it appropriately.

It is a dream of many to set up a business of sorts. If you are creative and crafty, learning how to make money off your hobby seems like a fantastic option. 

But like any budding business person, you have to remember that there is a lot of work upfront.

Payment Methods You Should Consider As A Business Owner

As a business owner, there are a lot of factors that go together to create a successful empire. 

If you are a small business owner this year and are looking to branch out online or in-store, payment is a big factor. 

Whether you are selling products in a store or a subscription to a service online, payment methods are an important thing to consider and think about. 

Today we want to talk about the different payment methods you should be using for your business this year and how they will suit your needs. 

Cash 

The first and most obvious method of paying for goods and services is cash. 

If you have a small business that largely deals with people face to face, this can be an easy payment method and one you can sustain without any issues over time. 

Just be aware that you need to record payments accurately as you receive them because this will go towards your tax return at the end of the year. 

PayPal 

If you are looking for a simple payment method that is accessible to most: PayPal is ideal. PayPal is a good payment method to allow for businesses and personal use, and by allowing this you can open up your business to more people. 

Cheque 

Although cheques are an older technique for payment, many older people and business owners prefer to pay for their products and services with a cheque. 

Allowing this as a payment method ensures that you don’t alienate important clients and customers. 

Apple Pay 

Apple devices are some of the most popular in the world these days, and when it comes to contactless payment many people choose to use their phones. 

If you are a small shop or online store looking to widen your reach, offering Apple Pay is a great idea and it allows people to pay for your items within a few seconds with minimum hassle. 

As we all know, people prefer things that require less time and effort, so they might choose you over a competitor because you offer this simple payment method. 

Debit card 

A debit card is an essential item we all have, and most of us use our debit cards more than cash. 

To offer this payment method for customers is obvious and you must always do this if you want to gain plenty of customers who stay with you for years. 

Credit card 

As well as offering debit card payment to your customers, when you choose a card reader it is a good idea to allow credit cards. 

Credit cards always used to be a risk for businesses, and it isn’t until recent years that credit cards are widely accepted everywhere. 

Most people own a credit card these days to improve their credit score and pay for simple daily items, so offering a credit card payment method is a chance you don’t want to miss out on. 

 

Remember, the more payment methods you can offer, the more people will pay you! 

Business 101: Building The Best Team Of Employees

Any business that truly wants to thrive in this immensely competitive era needs to build a strong team of employees. Fact.

Employees are the driving force behind any business operation. Likewise, the power of consistency can boost productivity and client UX. 

Better still, the support of a strong team provides you with confidence and can remove several distractions. 

In turn, this can transform your personal output as well as the firm’s overall performance.

The benefits are plentiful and clear, but only if you master the challenge. Here’s how to make it happen in three easy steps.

1. Pay Extra Attention To Recruitment Options 

It’s impossible to create a team that performs if you do not hire the right people. 

Therefore, paying extra attention to the recruitment process should be a priority for all business owners. It is the foundation that you can build upon.

When recruiting permanent staff members, you should focus on personality traits as well as their skills. 

Meanwhile, you should consider alternative approaches that can diversify and strengthen your team. 

A variety of tasks can be outsourced to other companies, ranging from cybersecurity to customer care. 

Remote-based workers are another option, which can also help reduce the impacts of COVID-19.

With the right people behind the brand, there’s no limit to what it can achieve. 

Whether taking a DIY approach or using a recruitment specialist, this aspect of the business needs special care.

business recruitment options

2. Focus On Retention & Development

Finding the perfect employees is hard. So, once you’ve established a strong team, it’s vital that you keep it that way. 

High staff turnover rates can cause serious disruptions as new members have to learn the company culture. As mentioned, consistency is a crucial ingredient in the recipe for success.

Retaining the best clients can cover many aspects. Keeping migrant workers beyond their initial work visas is one key aspect. 

This is why understanding a 601a application is crucial. Meanwhile, you should look to incentivize all employees and reward their loyalty. 

When they actively want to work for the company, it will show in their work. This also enhances customer interactions.

Creating a defined path to progress and promotion is equally crucial. When supported by staff training and development, your team should become stronger over time.

3. Embrace Clear & Efficient Communication

Great communication is at the heart of all modern businesses. It should not be restricted to external connections with clients, though. 

It’s equally important to master internal links between colleagues within individual teams. Likewise, interdepartmental communication is integral to the cause.

Video conferencing has created new opportunities, while team messaging Apps are crucial too. 

By adopting shorter team meetings, you can save time while keeping your team on the right path. In turn, this can lead to significant progress on an individual and collective basis. 

For the sake of immediate and long-term rewards, the incentives to get this right are clear.

If nothing else, it’ll allow you to monitor staff performances and take any necessary action to revamp the team as required. You’ve got this!

Why Businesses Care So Much About Energy Use

The average business seems to have an unhealthy preoccupation with the quantity of every that it consumes.

At least two meetings per month center on at least some environment-related issues. 

Why is it such a big deal right now? And should you be concerned as a business owner? 

It’s A Cost

Businesses split their costs into two types: variable and fixed. 

Economists usually think of lighting as a fixed cost, since it doesn’t vary with output in the short term. It’s a bit of a slippery concept, but you can think about it in simple terms.

If you have T8 4 foot LED tube light installations running along the roof of your factory, the amount of energy they use will remain constant, no matter how many goods you fabricate below. 

The bill you pay for electricity at the end of the month is going to be the same. 

Energy use is a high fixed cost. Getting average fixed costs down requires selling more units. And that can be a challenge. 

Overhead concerns, therefore, are the number one reason for the current obsession with energy use

In that sense, nothing has changed in the business world for more than a hundred years. 

ecological business

It’s Fashionable To Be Green

The second reason is perhaps a little more interesting. In the modern world, it has become fashionable to be green. 

There is a large chunk of the population who believes that humanity is going to destroy the planet and pretty much scupper civilization and the natural environment. 

Whether that doomsday scenario plays out is a matter of debate. Regardless, it’s a meme right now, and it is at the forefront of consumers’ minds. 

Businesses are keen to play up to this idea, pointing out their green initiatives whenever they get the opportunity. 

Apple, for instance, famously converted its head office so that it derived all its energy from solar panels. 

Similarly, Starbucks worked hard to reduce the impact of its packaging on the environment. And even McDonald’s now makes its paper bags from recycled materials. 

Being green is a brand quality signifier, and so it is only natural that firms would want to incorporate it into their schemes. 

It Helps To Preserve Markets

Some multigenerational companies are thinking super long-term about the future. 

They realize that if they don’t do something to curb energy use today, they won’t have a thriving market to sell to tomorrow. 

If floods and storms destroy half the cities on Earth, then the world will be a much poorer place.

Forward-thinking entrepreneurs see the reduction in energy use as a top priority. 

Many are doing it purely to set an example and show people what’s possible with the right frame of mind. 

It might be a drop in the ocean, but it is changing attitudes and, hopefully, leading to a brighter future. 

Technology is continually changing, and it is likely humanity will solve all its most pressing energy concerns. However, it may still take many decades for the rollout to take place. 

6 Simple Strategies That Will Make You A Successful Entrepreneur 

Every entrepreneur wants to be successful. However, with the ever-changing business environment, it is becoming harder to navigate your way up. 

Success demands more than having a good business plan or working with great investors. Most times, it is about being smart with what you have and listening to your business needs. 

So, are you struggling with your business growth? Thinking of even giving up on the dream? 

Don’t do it yet! Let us give you some simple strategies that can upswing your business and help you stay grounded on the vision.

1. Knowing Your Competition

Competitive research is the foundation of a good marketing strategy. It is impossible to stay on top if you cannot differentiate yourself and your product from the crowd. 

Conducting market research, soliciting customer feedback, and checking online communities will give you leverage over your competition. 

Analyze your competitor’s strengths and weaknesses, then use this info to better your product and services.

2. Listening to Your Customers

Do you feel like your business is crumbling down, yet you seem to be doing everything right? Well, it might be time you listened to your customers. 

Your customers are your greatest assets. Always remember that you are in business because of them. 

By listening to your customers, you are providing a window to manage customer experience, customer satisfaction, and loyalty. 

It is also a chance to improve your products and services and reduce churn rates. Don’t lose your customer or potential ones by being too rigid. 

3. Getting It Right With Your Staff

According to research done by Inc., 28% of employees quit their jobs within the first 90 days on the job? 

Yes, and you will have to spend an average of 6-9 months’ salary to recruit, train, and orient a new employee. 

If you are thinking of growth, these statistics should scare you. One of the reasons you could be stagnating is because you spend lots of money hiring a new employee or a replacement. 

To ensure you are retaining the best talent, you have to get it right from the beginning. You need to ensure anyone joining your team has an excellent experience. 

This exercise doesn’t need to be expensive. You can simplify the onboarding process to reduce costs by ensuring it is structured, practical, and focuses on the people. 

Don’t waste lots of cash on paperwork designing programs that are not people-centered  

4. Planning For Your Growth

Growth is good, but unplanned growth can be detrimental. Successful entrepreneurs plan for their growth. 

There is nothing wrong with wanting to go global, only that extensive research of the new market should be conducted before diving in for the new fish. 

It is vital that you look at your revenues, cost of expansion, and other factors that come with tackling huge markets. 

For instance, are you going to offer something new? If so, do you have the budget for creating a new product? Marketing and salaries? 

Ask yourself, do you understand the new market’s hot button? Are you ready for new laws, tax, etc.? If you do not have all these things figured out, do not press that button. 

You could lose all the hard-earned money. 

5. Keeping Tabs on Trends

We live in a world shaped by technologyalmost everything and everyone today is dictated by technology and the new inventions. 

Sadly or luckily, these include your existing and potential customers. 

If the 4.57 billion active digital users are something to go with, then your business cannot live in isolation or keep up with the old trends. 

Inflexibility and lack of versatility will phase you out of the industry. If you are adamant with your old practices and lucky to keep the” technology laggards, you definitely need to forget about growth. 

As an entrepreneur, you must understand that the world is evolving rapidly, and you could be the next mover and shaker of the economy if you become creative and invent new products and services.

6. Knowing How to Save

No matter how great your business is, using up all the money is not wise. Remember, a penny saved is a penny earned. Entrepreneurship is never a smooth curve. 

There will be good and rainy days. The shift is majorly caused by changing market patterns and customer demands. Imagine what happens if you have nothing to get you through low seasons? 

You might end up closing the business. Ensure to save as much as you can. Saving also creates room for growth.

Final Thoughts

In a nutshell, success in business demands that you are a lot of things. 

It requires that you know how to manage your cash flow, be great at planning, and more importantly, keep adapting to the trends and the consumer. 

4 Effective Ways To Market Your Small Business

Marketing your small business to stand out above the competition can be a complicated task. 

In itself, marketing can be a full-time job, and for some outsourcing, marketing needs to a third party can be beneficial and yield more significant results.

However, not all small businesses can afford the out of house expense that outsourcing marketing can come with, but making sure you have a budget for marketing is essential.

So in 2020, what are the best ways to market your small business?

Traditional Methods

Old, tried and tested but not always out of date. 

In fact, sometimes the simplest ideas are the best. How often have you asked to borrow a pen off a person, and it has been branded? 

Exactly, pens have an uncanny ability to make their way across the population in much the same way a juicy bit of gossip can.

It may be simple, but it can be undoubtedly effective. When it comes to putting your business in front of people affordably, the good old branded pen isn’t to be sniffed at.

The same applied for branded work clothing for yourself and/or employees, business cards, and local newspaper or radio adverts. Never underestimate the value of a good catchy jingle!

SEO

These days, many companies are being built purely for online consumers. Building a website and having it searchable for terms relating to your industry or sector is invaluable. 

Making sure your website is search engine optimized will mean that putting in the hard work to fully optimize for keywords, adding well thought out, and written informative pieces that add value to searches will pay dividends for many years to come. 

If you have the funds but not the expertise, then this is an area definitely worthy of your investment.

Social Media

Again, as with marketing, on the whole, being active on social media channels for your company can help boost your company’s visibility faster than many other methods of advertising.

Staying true to your ethos and sharing thoughts, posts, and keeping all activities related to your company will help to reach those who are looking for what you provide in a free and effective way. 

Managing multiple social channels can be time-consuming as curating the correct content to share. 

For this reason, social media management companies can take over this for you and make sure your accounts are reaching the people they need to.

Sponsorships

Not just for big companies and sports teams, sponsorships have their place for small businesses too. 

If you are a local business supporting your community, then look at sponsoring children’s sports teams, or local clubs to help get your company in front of those you need to reach.

The bonus is that you are helping out your local community while also helping to generate new business and attract customers to your company. 

It is a win-win situation, especially if the team you sponsor is at the top of their game!