Below, we are going to take a look at some cost-effective marketing options for your business…
Getting your website sorted
The better the website, the more money it will help you to make, so it is an essential part of your marketing. One important thing to remember is to keep it simple – don’t make your visitors work too hard.
To do this, SEO and PPC are a must. Use script tools for Google Ads to get started. If your site is not optimized, you won’t be visible.
When people come to a business website, most of the time they know what they want, at least in part. Web design options need to reflect that.
There is no point in making things difficult for your visitors who are there because they want to know more about you or to purchase something from you. If your web design is too complicated, then they will often go elsewhere.
Don’t use crazy designs that hide menus in strange places, for example, or make them almost invisible. This will not help you to guide people to the pages you want them to see.
If you are aiming to sell online, then you need your website to reflect that, and make the shop the main focus. If you prefer to sell face to face or you have a bricks and mortar shop, then again make it clear how this can be found.
It’s imperative that you don’t confuse your visitors – always let them know what you do and how you do it. No one wants to go to a website and spend 30 seconds or more searching for the information they need or the page they want.
And they won’t want to click through a number of pages either. Keep menus focused and user-friendly.
Create business posters
There are generally three options to choose from when creating a poster; you can create it yourself, you can hire a designer, or you can use an existing design. The latter is undoubtedly one of the most popular options.
Nowadays, a lot of companies that provide online printing services are also supplying free or inexpensive poster designs for companies to take advantage of. This speeds up the process and makes it a lot more cost efficient as well.
Another option is to create your own poster. Of course, you are going to need a considerable amount of time to do so. This solution is only advised for those who are passionate about the advert, i.e. perhaps it is for your band’s gig, and those with knowledge about design. You do want it to look good after all!
Last but not least, you could choose to hire a designer to create a poster for you. This can be very rewarding if they come up with an impressive design, but it can also be very expensive and you are putting your trust in someone else’s hands. Considering most people choose poster marketing because it is cost effective, hiring a designer does not always fit the mould.