A recent survey confirms that more than 4,000 brewpubs and small breweries are running across the United States and the market has flourished incredibly over the past 20 years. Making your unique place in the industry by going for your own craft brewery can be challenging.
Before we get into how you can set up your own craft brewery in the USA, there’s something you should know. Apart from a clear vision and a concrete market plan, it would be best if you came up with something that your competitors are not able to provide. According to market researchers, there is still room for brewery companies who think beyond beer recipes. This means that you need to focus on your marketing and branding strategies.
Having said that, let’s dive right into how you can transform your brewing dream into a reality.
Training And Education
Once you’ve decided to set up your own craft brewery, you should know that there is a lot to learn to make it a successful venture. If you have time and resources to take a formal training course, you must always go for it to learn everything about your would-be business. Experts recommend that even seasoned brewers should spend a considerable amount of time working in a commercial brewery.
With cleaning, sterilizing, and other tedious tasks, you can learn about the business and operations of a busy brewery. You can put those skills to use in your own craft brewery.
Consider The Startup Cost
You’ll be surprised to know that many brewers admit that they ended up paying twice the amount of money they estimated while launching their business. Unfortunately, unaccounted expenses put a huge strain on the financial situation of the owners. From the number of barrels to storage equipment, you need to estimate literally everything for your craft brewery business.
Depending on the size of your brewing business, make sure you account for everything before drafting the budget for the company. To achieve this, you need to prepare a list of equipment and services you need for your business to draft a rough budget. For instance, you should know that you need specific hardware like hygienic butterfly valves fabricated from stainless steel for flash freezing or cryogenic preservation of beer. Additionally, you also need utilities, building materials, supplies, furniture, and software services to commence your business.
Find a Distributor
You can turn your craft beer into a global brand, breaking the conventional barriers of micro-breweries. For this you can create a distributor network around your brewery. To take your brewing business to a whole new level, you would need to know about the three-tiered alcohol distribution system.
The three parts include the manufacturers (you), distributors, and retailers. You sell your beer to the wholesale distributors who further sell it to the retailers. These retailers then take your beer to the ultimate consumer. Although the beer distribution laws are different in every state, make sure that you are well-versed with the beer distribution laws before you set up a distribution channel.
Apart from this, you need to get your crafts brewery business registered as per the US laws and regulations. Make sure you have the necessary permits according to the local laws. So, now that you have the finances, equipment, and a business plan, what else are you waiting to commence your brewing business?