Marketing your small business to stand out above the competition can be a complicated task.
In itself, marketing can be a full-time job, and for some outsourcing, marketing needs to a third party can be beneficial and yield more significant results.
However, not all small businesses can afford the out of house expense that outsourcing marketing can come with, but making sure you have a budget for marketing is essential.
So in 2020, what are the best ways to market your small business?
Old, tried and tested but not always out of date.
In fact, sometimes the simplest ideas are the best. How often have you asked to borrow a pen off a person, and it has been branded?
Exactly, pens have an uncanny ability to make their way across the population in much the same way a juicy bit of gossip can.
It may be simple, but it can be undoubtedly effective. When it comes to putting your business in front of people affordably, the good old branded pen isn’t to be sniffed at.
The same applied for branded work clothing for yourself and/or employees, business cards, and local newspaper or radio adverts. Never underestimate the value of a good catchy jingle!
These days, many companies are being built purely for online consumers. Building a website and having it searchable for terms relating to your industry or sector is invaluable.
Making sure your website is search engine optimized will mean that putting in the hard work to fully optimize for keywords, adding well thought out, and written informative pieces that add value to searches will pay dividends for many years to come.
If you have the funds but not the expertise, then this is an area definitely worthy of your investment.
Again, as with marketing, on the whole, being active on social media channels for your company can help boost your company’s visibility faster than many other methods of advertising.
Staying true to your ethos and sharing thoughts, posts, and keeping all activities related to your company will help to reach those who are looking for what you provide in a free and effective way.
Managing multiple social channels can be time-consuming as curating the correct content to share.
For this reason, social media management companies can take over this for you and make sure your accounts are reaching the people they need to.
Not just for big companies and sports teams, sponsorships have their place for small businesses too.
If you are a local business supporting your community, then look at sponsoring children’s sports teams, or local clubs to help get your company in front of those you need to reach.
The bonus is that you are helping out your local community while also helping to generate new business and attract customers to your company.
It is a win-win situation, especially if the team you sponsor is at the top of their game!